WHY AND FOR WHOM?
Uptrend ("Uptrend", "we", "us", "our") uses cookies and other tracking technologies ("Cookies") to improve your user experience.
This Cookie Policy ("Policy") describes Uptrend's use of Cookies by explaining what Cookies are, how we use them and how you can control the use of Cookies when you use www.uptrend.se ("Website").
For more information about how we process your personal data in connection with Cookies, see our privacy policy.
WHAT ARE COOKIES?
A cookie is a text file sent from the Website and stored on your computer, mobile phone or other device used to visit the Website.
Cookies help us, for example, to recognize the device you use for the next time you visit the Website, provide certain necessary functions and to document user behavior on the Website.
How long is the cookie stored?
There are two different types of Cookies; Session cookies and permanent cookies.
Session cookies are deleted from your device when you close your browser (eg Internet explorer, Safari or Google Chrome).
Persistent cookies remain on your device after you close the browser. It lasts as long as it is specified in the cookie or until you delete it yourself.
MATSMART'S USE OF COOKIES
We use the following types of Cookies:
Necessary
Ensures that our services are secure and work as they should, for example through secure login. They therefore cannot be turned off.
| Vendor | Domain | Cookies | Type |
|---|---|---|---|
| Uptrend | uptrend.se | cartId, cartHash, freeShippingShown, lastVisit, checkoutStep, firstProductAddShown, siteWideNotification, purchases, categoryVisits, accessToken, refreshToken | 1st Party |
| Findify | uptrend.se | _findify_uniq, _findify_visit, __storejs_expire_mixin, __findify_visit, __storejs_expire_mixin__findify_uniq | 1st Party |
| Flowbox | uptrend.se | _flbx, _flowbox | 1st Party |
| Google Optimize | uptrend.se | _gaexp | 1st Party |
| Segment | uptrend.se | ajs_anonymous_id, ajs_user_id | 1st Party |
| Wistia | uptrend.se | wistia-video-progress-*, wistia | 1st Party |
| Zopim | uptrend.se | __zlcmid, __zlcstore, ZD-arturos, ZD-store, ZD-buid, ZD-suid | 1st Party |
Personalization
These cookies provide us with statistics on how the shop is used and analyzed to optimize and improve the shop. The information applies to e.g. how visitors move in the shop
| Vendor | Domain | Cookies | Type |
|---|---|---|---|
| Emarsys | uptrend.se | scarab.mayAdd, scarab.profile, scarab.visitor | 1st Party |
Analysis
These cookies provide us with statistics on how the shop is used and analyzed to optimize and improve the shop. The information applies to e.g. how visitors move in the shop.
| Vendor | Domain | Cookies | Type |
|---|---|---|---|
| Google Analytics, Google Ads | uptrendsee | _ga, _gat_UA-*, _gid | 1st Party |
| Hotjar | uptrend.se | _hjAbsoluteSessionInProgress, _hjFirstSeen, _hjid, _hjIncludedInSessionSample, _hjTLDTest | 1st Party |
Marketing
Enables us and our partners to adapt ads to you based on how you use our shop.
| Vendor | Domain | Cookies | Type |
|---|---|---|---|
| Google Analytics, Google Ads | uptrend.se | _ga, _gat_UA-*, _gid | 1st Party |
| Google Adsense | uptrend.se | _gcl_au | 1st Party |
| Facebook Ads | uptrend.se | _fbp | 1st Party |
| Bing Ads | sc-static.net, uptrend.se | _uetsid, _uetvid, MUID,_uetvid_exp | 1st and 3rd Party |
| Snapchat | .bing.com, uptrend.se | _scid, X-AB | 1st and 3rd Party |
| Google Ads | google.com, google.se | APISID, APISID, CONSENT, HSID, HSID, NID, NID, SAPISID, SAPISID, SID, SID, SIDCC, SSID, SSID, __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC | 3rd Party |
| Google DoubleClick | .doubleclick.net | IDE | 3rd Party |
| Delta Projects | .de17a.com | guid, guid2 | 3rd Party |
| Criteo | .criteo.com | uid | 3rd Party |
| Adtraction | adtraction.com | _ga, _gid | 3rd Party |
Third party cookies
The cookie is set by a party other than us when you visit the Website.
Matsmart only uses trusted third parties. Third-party cookies are used, e.g. to understand the needs of our users and to receive information about how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. We are unable to provide detailed information about these and therefore refer to their respective policies.
You can see our third party cookies above.
MANAGE COOKIES
When you visit the Website for the first time, we ask you to consent to the use of non-necessary cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have consented to, you can use your browser settings to accept, deny and delete Cookies (usually found under "Help", "Tools" or "Edit"). Note that you may not be able to use all features of the Website if you choose to refuse Cookies.
CHANGES TO THIS POLICY
We reserve the right to make changes to this Policy. In cases where the change affects our obligations or your rights, we will inform about the changes in advance so that you are given the opportunity to take a position on the updated policy.
CONTACT
We have appointed a data protection officer who can answer questions about Cookies and other questions about how we process your personal data You can contact Uptrend's data protection officer.
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